Alphabet / Google

Project Description

Student: Ben Huff

Project: Deuter / Rebrand and Integrated Campaign

Brand Positioning Statement:

For backpacking enthusiasts, Deuter crafts durable backpacks that transcend performance among outdoor backpacking companies because Deuter has been pushing limits for over 110 years through quality and innovation.

Design Disciplines

Branding

UX Design

Packaging Design

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