Student: Dani Congdon
Project: Planned Parenthood / Rebrand and Integrated Campaign
Purpose of Rebrand:
Planned Parenthood is a trusted source of accessible and affordable health care formany. Unfortunately, it is also one of the most misunderstood. This integrated campaign aims to redirect attention to the many services that Planned Parenthood offers and the company’s unwavering willingness to be a beacon of hope and affordable healthcare for women.