Student: Greg Ward
Project: Pogo formerly BP / Rebrand and Integrated Campaign
Purpose of Rebrand:
British Petroleum is a company on the decline since the 2010 oil spill. BP now has a negative connotation to their name as a careless supplier. BP needed a complete rebrand. BP is now known as Pogo (derived from petroleum and go). For new drivers, Pogo offers the most diverse experience among all petroleum suppliers because apart from powering their vehicle, we tend to their other traveling needs.