Ben came to me because he was starting a new business. He is a business consultant with 15 years of experience helping businesses run more efficiently and effectively. We started by working through a brand positioning statement to figure out the best way to differentiate what he does, and figure out who his customers really are. We focused on why he enjoys doing this job.. The name Growth Distilled gets to the core of why this company exists: To evaluate large amounts of information, get to the core of the business, find its challenges and opportunities, and then develop processes to help those businesses grow. The logo design incorporates a minimal interpretation of a condenser, which is the last part of the distillation process when making delicious whiskey (or other less delicious liquors).