Erin is one of the craftiest people I've met. She finds cool things, comes up with interesting and weird ways of using them, and sells them at local shops and markets. She wanted a more professional logo, but it also needed to work on all the things she might slap it on. The rounded typeface is friendly and fun, and the pennant up top represents her crafty ways. I went with a heavier weight font to be sure it'd look crisp on a professionally printed business card as well as stamped on a kraft paper bag or hang tag.