Todd Hancock makes products that are utilitarian, minimal, and beautiful, using natural colors and materials. I wanted to create a mark taking cues from the straight lines and construction of the products while also being a subtle addition when applied to them. The versatility of the mark was an important aspect given the wide range of items Todd makes. Since launching Todd has added menswear to his product line, leather goods, and opened a shop in Grand Haven, Michigan. The mark works on the tiniest of apparel tags, hang tags, as well as when it was applied to the front window of his new shop. I love that window.